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United Shade upgrades equipment, adds personnel to meet demand for its roller shade products

ELKHART, Ind. — United Shade is rolling in new equipment to help it meet the growing demand from RV manufacturers for two of its roller shade products. In another indication of an improving RV market and its market share growth, United Shade continues to add personnel dedicated to roller shade production.

The new machinery includes CNC automated fabric cutting equipment that more than doubles current capabilities. New CNC automated heat sealing equipment has already doubled current sealing capacity.

 “We are very pleased with the acceptance of our SmartRiseand SmartPowerproducts,” said Braden McCormick, president of United Shade. “This confirms that we have offered a product with the right features, price point and convenience. We are very excited about the positive momentum we have created, and the investment we’ve just made in this equipment should give a real boost to our manufacturing capacity and our ability to meet current and future industry needs.”

The popular products include SmartRise roller shades, which provide cordless lifting options for different kinds of day and day-night configurations. The company’s SmartPower roller shades have also proven to be a popular venture in the growing market of motorized roller shades. These power shades feature advanced materials, components, motors and installation systems to provide push-button shade control from either a wall switch, remote control or key fob.

“It appears we’ve delivered what RV manufacturers are looking for in terms of shade innovation,” said McCormick. “Now we want our manufacturing partners to understand that we’re committed to making the investments needed to deliver for their production schedules as well.”

United Shade has been a leader in engineering shade products for the RV industry, providing a variety of options for manufacturers to use in differentiating their products and improving the RV experience for their customers. “These are definitely not you’re your father’s, or your mother’s, roller shades,” said McCormick. “With multiple light blocking and light filtering options, and convenient cordless operation, they bring the most current residential shade technology to RVs of all types.”


United Shade is an affiliate of Dicor Corporation and is a major, long-time supplier to the RV industry. Its Contract Division also serves the commercial construction market. Like all affiliates of Dicor Corporation, United Shade and its divisions thrive as customer-driven and focused on simplicity, innovation and customer confidence in whatever it sells.


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